Trust in Action
Strategic brand, marketing and communications that actually lands. Hear from the leaders and teams who have experienced the clarity and impact of a partnership built on senior B2B fintech expertise.
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From Fragmented to Formidable Branding
I am delighted to recommend Doris Kononowicz, a top-tier CMO and one of the most exceptional marketing professionals I've had the privilege to work with.
I was fortunate to work alongside Doris for several years, during which we delivered top-quality events and podcasts together as part of TFD Initiative. Her collaborative spirit, creative vision, and unwavering commitment to excellence made every project not only successful but truly memorable. Working with Doris was both a professional highlight and a learning experience I deeply value.
Doris brings 15+ years of proven expertise in B2B marketing and communications, with an impressive track record of driving brand growth across finance, technology, and media sectors. What sets her apart is her rare ability to excel at both the strategic and tactical levels—she's equally comfortable leading high-level thought leadership initiatives as she is rolling up her sleeves to execute production-level work with precision.
Her attention to detail is unparalleled, and Doris is exceptionally dependable. She has an innate ability to anticipate critical elements that others might overlook, ensuring nothing falls through the cracks. She leaves no stone unturned in her pursuit of excellence, making her an invaluable asset to any organisation looking to elevate their marketing function.
Whether you're seeking a strategic visionary to shape your brand narrative or a hands-on leader who delivers results, Doris will exceed expectations. I highly recommend her without reservation and am confident she will bring tremendous value to any team fortunate enough to work with her.
André Casterman
Chair, TFD Initiative
Founder, Casterman Advisory
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Driving Strong Brand Recognition and Engagement
Doris’s impact on Tradeteq as Head of Marketing and Communications has been profound.
She successfully led public relations efforts, positioning Tradeteq as a thought leader in the market and driving strong brand recognition. In parallel, Doris ran with the TFD Initiative, which became a cornerstone of Tradeteq’s engagement with the broader trade finance and investment community. Under her leadership, the initiative not only gained momentum but became synonymous with innovation and excellence in the space. Doris effectively conducted high-profile interviews, engaged key stakeholders, and built a vibrant network of industry leaders.
Her organisational skills are exceptional. Doris expertly managed industry events and high-visibility campaigns with precision and efficiency, ensuring all elements came together seamlessly. Coupled with her outstanding presentation skills, she consistently delivered compelling messages that resonated with diverse audiences—from senior executives to industry stakeholders and media.
It was a great pleasure to work with Doris, and I have no doubt that she will have a stellar career ahead.
Christoph Gugelmann
CEO, Tradeteq
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Strategic Leader with Real Warmth and Creativity
Working with Doris at Tradeteq was an absolute pleasure. She was not just a key member of our team—Doris owned and executed our full marketing and communications strategy with clarity and creativity.
Doris was a great partner to the TFD Initiative and led with real vision and tenacity, helping to shape it into a globally respected industry movement. Her ability to bring together partners, drive engagement, and craft clear, compelling messaging made all the difference.
One of the standout moments was watching her host and moderate our TFDI Investor Day last year—she brought poise, insight, and energy to the stage, effortlessly steering conversations and creating a space where ideas flowed and people connected.
Beyond that, Doris took full ownership of our marketing and comms strategy—whether through launching content campaigns, refining our brand positioning, or navigating high-level media engagement. Her strategic thinking, collaborative spirit, and natural flair for storytelling elevated everything she touched.
She’s one of those rare people who combines strategic leadership with genuine warmth and creativity—and any team would be lucky to have her. I genuinely enjoyed working with her as the conversation was endless and inspiring! I cannot wait to see what is in store for you next.
Doris Yeung
Former CFO, Tradeteq
Strategic Brand Positioning
Redefining the Global Value Proposition for Tradeteq
The Challenge: A complex fintech product struggling to articulate its benefits to non-technical institutional investors, leading to a long sales cycle and fragmented messaging.
The Result: A unified brand story and messaging architecture that secured thought leadership status and directly supported a Series B funding round success.
Integrated Communications Strategy
Translating Media Insight into B2B Growth Engines
The Challenge: Shifting from international media production to B2B leadership required a strategy that blended journalistic credibility with aggressive growth targets.
The Result: Developed an 'always-on' content engine that increased organic brand mentions by 150% and established a scalable PR framework for future markets.
Ready to drive clarity into your B2B fintech brand?
Let's refine your strategy and help your brand actually land.